Things that were broken, and what they became.
Each of these started with a problem someone could not ignore any more. Figures are from my own records. Client details stay private unless they are already public.
Wildz Group.
- Role
- Chief Product Officer, leading product and technology
- When
- 2025 to today
A leaner product and technology organisation that ships more and hits every deadline
Rootz, now Wildz Group, runs multiple online casinos under several regulators. Product and technology had to deliver more for the business without growing.
I lead every product and technology team. I restructured them into flat delivery teams, brought AI into everyday work, the development process and the product itself, reduced headcount and raised output substantially, while hitting every business and commercial deadline.
- Responsible for development, DevOps and SRE, QA, data and BI, product, and the payments product
- Restructured product and technology into flat delivery teams with a clearer flow of work
- AI built into everyday work, the development process and the product
- Reduced headcount while raising productivity substantially
- Multiple casinos licensed by the MGA, the Kahnawake Gaming Commission, Germany, Canada and others
Yipii.
- Role
- Founder
- When
- 2025 to today
A new fleet, IoT and mobility company, built from scratch
A blank page, and a clear picture of what fleet and transport operators need every day.
Founded Yipii in 2025 and built it end to end: the platform, the apps, the brand and the business model. One product for live tracking, fleet operations and mobility, with AI helping us ship features and client requests faster and improve our data models.
- Platform, apps, brand and business model designed and built from the ground up
- Live tracking, cameras, immobilisers, job cards, dispatch and billing in one product
- AI speeds up delivery: more features, faster answers to client needs, better data models
- Its own AI assistant, built on Claude
StopChurn.
- Role
- Co-founder and partner
- When
- 2025
A customer data platform built to take on Customer.io and Klaviyo
Marketing teams paying for several tools to segment customers, trigger campaigns and measure churn.
Co-founded StopChurn as a 50% partner and built the platform hands-on: customer data, segmentation and automated campaigns in one product. I have since exited.
- Customer data, segmentation and campaigns in one platform
- Product and infrastructure built hands-on
- Exited the partnership
DeusX Capital.
- Role
- Technical Director
- When
- 2023 to 2025
Helped form a family office and ran technology across its companies
Red Acre Group was becoming DeusX Capital: a family office and umbrella for several businesses.
Part of the team that formed DeusX Capital. As Technical Director I supported and advised the companies under the group on technology, alongside running Red Acre's engineering.
- Part of the formation of DeusX Capital from Red Acre Group
- Technical Director for the group
- Technology support and consulting for the group's companies
Red Acre Group.
- Role
- CTO, then Group CTO
- When
- 2021 to 2025
From nine months without a release to more than twenty a day
A large engineering organisation that had not shipped to production in over nine months.
Restructured teams, introduced CI/CD and automated releases. Delivery reached 20+ production releases a day.
- Led 100+ engineers across Netrios, FunderPro, TradeLocker and I'm Red
- Automated B2B onboarding: white-label delivery cut from 3 months to 2 days
- Cut corporate IT costs by 60% through automation
- Support response time down from months to under 24 hours
I'm Red AI.
- Role
- Product creator and technical lead
- When
- 2023 to 2025
An AI support agent that handles most of the conversations
A fast-growing trading brand drowning in repetitive support conversations.
Designed and launched an AI support agent. It handled over 80% of support conversations, priced per resolved conversation.
- Built as a product, sold to other businesses as well
- Priced per AI-resolved conversation, so cost tracked value
- Human hand-off for anything the agent should not answer
Run It Once.
- Role
- CTO and Technical Director
- When
- 2017 to 2021
From a product that could not be released to an acquisition
A poker platform that was not releasable, in one of the most regulated sectors there is.
Took it live and growing, passed UKGC and MGA audits, and led technical due diligence through the sale to Rush Street Interactive.
- Built and ran a 40-engineer team with 24/7 operations
- Set up development offices in Ukraine
- Responsible for system and security audits under UKGC and MGA
- Led tech and product due diligence for the exit
Blexr.
- Role
- Lead Developer, then Acting Head of Development
- When
- 2016 to 2017
One platform for 400+ affiliate sites, built for performance marketing
A fast-growing iGaming and trading affiliate business running more than 400 sites, each managed on its own.
Brought the sites onto one centralised CMS, introduced Git and led the move to SAFe, so changes and tests could ship across the whole network instead of site by site.
- Sites included VegasSlotsOnline, TopRatedForexBrokers and Casinos.de
- One centralised CMS for the whole network
- Git version control and an organisation-wide SAFe transformation
- Performance marketing: conversion rate optimisation, A/B testing and analytics
Shanelty.
- Role
- Interim CEO
- When
- Family business
Stepped in as CEO, grew turnover and led the company to a sale
A family business that needed someone to step in and lead at a critical moment.
Took over as interim CEO, steadied operations, increased turnover and led the company through an acquisition.
- Reorganised teams and processes
- Increased turnover within months
- Led the sale
Dazzle Panel.
- Role
- Founder
- When
- 2010 to 2025
Built a vehicle tracking business at 17 and ran it for 15 years
A side project at 17: live vehicle tracking built on what was then emerging IoT technology.
Built a live tracking system that reached 600 vehicles within its first year and served transport operators across Malta for 15 years.
- Platform, sales and support built from scratch
- Featured in the Times of Malta
- Served transport operators across Malta for 15 years
Early career.
- Role
- Developer, designer, consultant and teacher
- When
- The early years
Websites, iGaming platforms, a live audiovisual show and a classroom
Learning the trade across very different kinds of work, for very different clients.
Built websites, marketing designs and products such as kalendarju.com and TiBuDi with Storm Design Malta. Consulted for Euro Consulting EMEA, which led to developing the PokerLoco and CasinoLoco platforms. Built the audiovisual app and streaming for The Mdina Experience, taught at ICE Malta, and built websites for transport operators including UTS, UCS Malta, UBS, Malta Sightseeing and Focal Point Transport, advising several of them on technology.
- Storm Design Malta: websites, marketing designs and banners, kalendarju.com and TiBuDi
- Euro Consulting EMEA: technology consultancy
- PokerLoco and CasinoLoco: online gaming platforms, integrations, CRO and SEO
- The Mdina Experience: the audiovisual app and streaming
- ICE Malta: teaching
- Transport operators: websites for UTS, UCS Malta, UBS and Malta Sightseeing, with technology consulting and expert advice when they needed it
- Focal Point Transport: website
